AdvertisingAge Contributor

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AdvertisingAge Contributor – Pepper Miller

AdAge | ‘Total Market’ Gets Lots of Buzz, but Multicultural Agencies Will Suffer Badly

The Model Has Little Room for Agencies Whose Expertise Is Much Needed

Advertising has a new darling concept for everyone to toss around to show how much they get the need to reach an ever expanding and varied target audience. I’m talking about “Total Market,” which was being touted at the ANA Multicultural Conference this year as the solution for addressing the growth of Hispanics and Asians in the U.S. population,

AdAge | Barney’s Partners With Jay Z, but Is It Ready for Black Customers?

Accusations of Racial Profiling Show a Corporate Culture That Needs Work

I’m not a Barneys New York shopper. I’ve shopped there in the past, but its very exclusive environment and often snobbish sales staff did not encourage me to return. I just didn’t feel comfortable. At the same time, I felt that this was what they were going for — part of their shtick. If you have to ask how much, you don’t belong.

AdAge | MSNBC Is a Model for Investing in Black Audiences

The Essence Festival Shows the Network at Its Inclusive Best

The annual Essence Festival not only drew record attendance this year, as 540,000 people from around the globe descended into New Orleans to see some of the hottest names in entertainment, it set what could become a new standard for diversity and real inclusion among mainstream brands.

AdAge | Why the ‘N’ Word Caught Up With Deen After She Survived an Earlier Crisis

Hypocrisy Over Diabetes Had Not Sunk Her

Paula Deen hid her diabetes diagnosis for three years and then came out with her illness while signing on as spokesperson for a diabetes drug, all the while continuing to promote sugary, high-calorie recipes like Twinkie Pie, Deep Fried Cheesecake Fried Stuffing on a Stick.

Her brand, which is all about food, survived.

AdAge | Finally, Black Media and Agencies Unite to Get Their Consumers a Fair Shake

Latino and Asian Firms Are Way Ahead in Efforts to Get Marketers to Better Understand Diverse Customers

Black media and ad agencies have had enough …… enough of seeing their efforts taken for granted to help marketers better understand the black consumer