Pepper Miller

PRESIDENT, SENIOR CONSULTANT, CULTURAL INSIGHTS EXPERT

Sparking Dialogue. Inspiring Change. 

  • Co-authored with the late Herb Kemp, What’s Black About It? and authored Black (Still) Matters in Marketing and new book, Let Me Explain Black Again, released in April 2023
  • Invited by P&G CEO David Taylor and Chief Global Brand Officer Marc Pritchard to share the stage with Soledad O’Brien as a key presenter at P&G‘s internal event, Stepping Up to the African American Consumer Marketing.
  • Served as a key consultant for the Radio One/Futures Research Black America Study– the largest segmentation study to date on African Americans in the United States
  • Advertising Age and Forbes blog contributor

Pepper Miller doesn’t just give speeches—she opens meaningful dialogues. Drawing from her extensive experience and insights from her three Black Insights books, Pepper challenges audiences to think differently about Black America –not just for Black audience engagement.. She encourages deeper exploration of the Black American market, addressing simple ideas, taboo topics, and, importantly, how Black insights drive success for the total market. 

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by Pepper Miller 
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  • Co-authored with the late Herb Kemp, What’s Black About It? and authored Black (Still) Matters in Marketing and new book, Let Me Explain Black Again, released in April 2023
  • Invited by P&G CEO David Taylor and Chief Global Brand Officer Marc Pritchard to share the stage with Soledad O’Brien as a key presenter at P&G‘s internal event, Stepping Up to the African American Consumer Marketing.
  • Served as a key consultant for the Radio One/Futures Research Black America Study– the largest segmentation study to date on African Americans in the United States
  • Advertising Age and Forbes blog contributor

Pepper Miller doesn’t just give speeches—she opens meaningful dialogues. Drawing from her extensive experience and insights from her three Black Insights books, Pepper challenges audiences to think differently about Black America –not just for Black audience engagement.. She encourages deeper exploration of the Black American market, addressing simple ideas, taboo topics, and, importantly, how Black insights drive success for the total market. 

P

epper been called a conversation starter in the industry since she founded The Hunter-Miller Group in 1995. Before gracing conferene stages and leading workshops, she led and participated in internal and external research projects for Fortune 500 brands, including AARP, CNN, bluebird Bio, Bravo, Novartis, Procter and Gamble, PepsiCo, Pfizer, Ulta Beauty, Unilever, and the Chicago Symphony Orchestra to name a few. 

To further expand her reach as one of few Black market researchers, she partnered with major national and international brands to shape Black consumer platforms, including McDonald’s, P&G, Northwestern Mutual, Unilever, and Kraft; and several non-profits and government agencies , including Colorado Housing and Finance Authority, National Fair Housing Alliance and Trinity Health of Michigan.

Publishing industry-leading books were Pepper’s launchpad for introducing groundbreaking insights like “The Black American Filter”, “The (Invisible) Profitable Middle”, and the “Boomerang Effect” . These insights helped decision-makers and marketing executives, with Pepper’s guidance, to strategically implement relevant messaging into their creative briefs, train their teams and effectively engage Black consumers. 

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