Let Me Explain

Black, Again

There’s nothing like it on the market

The highly anticipated Black insights market research book by award-winning speaker, Pepper Miller is here!


I decided to write Let Me Explain Black, Again because there has been one single comment that I’ve heard after I conclude a research study, speaking engagement or my flagship Black Insights workshops over the last ten years. Without fail, someone from the audience always comes up to me to utter these four words: Pepper, I didn’t know. 

Why explain Black…again?

Leaders utter the words “I didn’t know” because electing a Black president, following Black celebrities and seeing more affluent Black people leads them to think that a socio-economic progressive America equals a post-racial America. It doens’t. Others ask “Why is it necessary to focus on Black Americans—they speak English, don’t they? What about other minorities?” This book will challenge you to rethink your understanding of Black people and why it is necessary to see them as different, valuable and worth
underscoring. Pepper explains how the three disrupters—Trump, COVID-19 and George Floyd—have changed how brands view and market to audiences. She walks through seven blind spots that prevent businesses and brands from “getting it right” with their Black customers. She introduces five segments of cultural shapeshifters within the Black community who not only influence and support the Black community, but are also redefining cultural norms. And she challenges allies to lead with the four Black affirmations. 


“Black Still Matters” is a powerful and sobering testimony to the still untapped “gold mine” in the African-American culture…
Kevin Tyson, Chicago Stock Exchange
If What’s Black About It were the old testament of must have books on African American marketing, “Black Still Matters in Marketing” is the new.
Jim Glover, Creative Director/Author, Mad Man
Pepper has done it again. This book captures the essence of Black marketing perspectives in modern day America in an insightful and straight to the point fashion.
Gerry Fernandez, President MFHA

The LMEBA Book Tour

The Spring Book Release Event | May 2023

If you’re ready to talk Black, Pepper’s upcoming spring book tour is what you’ve been waiting for! Networking, libations, lively discussions, special guests and a keynote from the author herself. Dates and locations for this multi-city book tour coming soon!

Chicago, IL

LMBEA Book Tour Launch
Date: To Be Announced
  • Location: To Be Announced

  • Doors Open: 6PM   Discussion Begins: 7.30PM

  • Special Guests:

  • More Information Coming Soon

Pepper’s Black Insights Books that

Put Black on the Market Research Map 

Black Still Matters | Through an honest discussion, Pepper walks you towards a better understanding of how Black Still Matters in Marketing. You’ll be introduced to honest insights into Black America, filling in the gaps that many corporations have about Black America. Miller offers a deeper and more intimate look at the evolving concept of what it means to be Black, creating a mosaic picture of Black America where many marketers are not fully aware of, with research and insights.







Fall 2023 Book Tour

More information coming soon! Sponsorship inquiries, contact our Project Manager at peppermiller1@me.com

Washington, DC

LMBEA Book Tour
Date: Fall 2023

Atlanta, GA

LMBEA Book Tour
Date: Fall 2023

New York, NY

LMBEA Book Tour
Date: Fall 2023
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