Let Me Explain

Black, Again

There’s nothing like it on the market

The highly anticipated Black insights market research book by award-winning speaker, Pepper Miller is here!

I decided to write Let Me Explain Black, Again because there has been one single comment that I’ve heard over and over in the past decade, especially after I conclude a research study, speaking engagement or my flagship Black Insights workshops. Without fail, someone from the audience always comes up to me and says these four words: Pepper, I didn’t know.

AS SEEN IN + CONTRIBUTING TO

Why explain Black…again?

Leaders utter the words “I didn’t know” because electing a Black president, following Black celebrities and seeing more affluent Black people leads them to think that a socio-economic progressive America equals a post-racial America. It doesn’t. Others ask “Why is it necessary to focus on Black Americans—they speak English, don’t they? What about other minorities?” This book will challenge you to rethink your understanding of Black people and why it is necessary to see them as different, valuable and worth

underscoring. Pepper explains how the three disrupters—Trump, COVID-19 and George Floyd—have changed how brands view and market to audiences. She walks through seven blind spots that prevent businesses and brands from “getting it right” with their Black customers. She introduces five segments of cultural shapeshifters within the Black community who not only influence and support the Black community, but are also redefining cultural norms. And she challenges allies to lead with the four Black affirmations.

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BOOK REVIEWS

For any business, corporate or small, this book is a must read to understand marketing to Black people…this books explains the “why”…

AMAZON CUSTOMER

Pepper’s latest book… takes her brilliant work of thought and understanding into action. Her stories and cross-cultural comparisons reveal insights into what matters… [and] continues to be my North Star for understanding Black culture.

RAY CELAYA

Pepper Miller break[s] Black consumerism (and culture) down into a science… I think there should be a volume 2. I want more.

GOODREADS REVIEWS

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BEYOND THE HYPE

with Alfred Edmond

ROLLING OUT

with Christina Steed

N’DIGO Magazine

by Dr. Hermene Hartman

Pepper Miller is a premier market researcher. An expert on America’s Black consumer market, she studies and lectures with corporations, media platforms, and colleges and universities on Black consumer behavior patterns and behavior.

N’DIGO sat down with Pepper and engaged in an insightful conversation, discussing various topics and why she decided to write ‘Let Me Explain Black, Again’.

You talk about insights. What insights did you notice most in your new research?

The most important [insight is] the recognition of our history and culture. There is a Black lens in America, and it cannot be denied. You cannot unhear the Black outcry for Black recognition. It was an overdue awakening. It is ongoing. Chattel slavery is over, but we are still navigating broken systems. Education’s broken. Housing’s broken. Justice’s broken. Finance’s broken. Health Care’s broken. America and the world must take their eyes off the celebrity and look at the ones trying to get through the funnel. More

MBE Magazine

by Gaby M. Rojas

Latest Pepper Miller Book Shares Blueprint for Black Consumer Outreach

Reaching the Black consumer can be daunting if those trying to make a connection lack the depth, heft or the information-gathering skills required to capture their loyalty and coveted dollars. Those stymied about how to execute a campaign targeted to this valuable segment can now turn to a must-read book for perspectives, insights, and proven-effective strategies.

Miller encourages readers to rethink their perceptions of Black by guiding them through a broad range of topics that focus on Black identity.

She explains SEVEN BLINDSPOTS that prevent business leaders from getting it right with their Black customers. She also introduces readers to CULTURAL SHAPESHIFTERS within the Black community who not only influence and support the Black community but are also redefining mainstream cultural norms. More

Order your copy today!

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Pepper’s Black Insights Books that

Put Black on the Market Research Map

Black Still Matters | Through an honest discussion, Pepper walks you towards a better understanding of how Black Still Matters in Marketing. You’ll be introduced to honest insights into Black America, filling in the gaps that many corporations have about Black America. Miller offers a deeper and more intimate look at the evolving concept of what it means to be Black, creating a mosaic picture of Black America where many marketers are not fully aware of, with research and insights.

BLACK STILL MATTERS

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WHAT’S BLACK ABOUT IT?

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BLACK INSIGHTS BOOK BUNDLE

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RAVE REVIEWS FOR ALL OF PEPPER’S BOOKS

“Black Still Matters” is a powerful and sobering testimony to the still untapped “gold mine” in the African-American culture…

Kevin Tyson, Chicago Stock Exchange

If What’s Black About It were the old testament of must have books on African American marketing, “Black Still Matters in Marketing” is the new.

Jim Glover, Creative Director/Author, Mad Man

Pepper has done it again. This book captures the essence of Black marketing perspectives in modern day America in an insightful and straight to the point fashion.

Gerry Fernandez, President MFHA

Order your copy today!

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