Leaders utter the words “I didn’t know” because electing a Black president, following Black celebrities and seeing more affluent Black people leads them to think that a socio-economic progressive America equals a post-racial America. It doens’t. Others ask “Why is it necessary to focus on Black Americans—they speak English, don’t they? What about other minorities?” This book will challenge you to rethink your understanding of Black people and why it is necessary to see them as different, valuable and worth
underscoring. Pepper explains how the three disrupters—Trump, COVID-19 and George Floyd—have changed how brands view and market to audiences. She walks through seven blind spots that prevent businesses and brands from “getting it right” with their Black customers. She introduces five segments of cultural shapeshifters within the Black community who not only influence and support the Black community, but are also redefining cultural norms. And she challenges allies to lead with the four Black affirmations.
Black Still Matters |Through an honest discussion, Pepper walks you towards a better understanding of how Black Still Matters in Marketing. You’ll be introduced to honest insights into Black America, filling in the gaps that many corporations have about Black America. Miller offers a deeper and more intimate look at the evolving concept of what it means to be Black, creating a mosaic picture of Black America where many marketers are not fully aware of, with research and insights.