Pepper MillerPepper Miller

Cart

  • ABOUT
  • SERVICES
  • SHOP BOOKS
  • ARTICLES
  • CASE STUDIES
  • CONTACT
  • ABOUT
  • SERVICES
  • SHOP BOOKS
  • ARTICLES
  • CASE STUDIES
  • CONTACT

What’s Black About It?

$25.00

African Americans have more influence on today's culture and taste than any other ethnic group in the world. What's Black About It? offers a fresh perspective on changing the views of corporate America and how they market to the African-American consumer.

Category: Uncategorized

  • Description
  • Reviews (0)

Description

This book presents historical, psychological, and cultural influences that delve far deeper into the Black experience than other ethnic marketing books which may only include a general chapter or two on Black consumers. What’s Black About It? proposes “staying in the black” and reveals the cultural buttons that fuel effective marketing to African-Americans.

Reviews

There are no reviews yet.

Be the first to review “What’s Black About It?” Cancel reply

You must be logged in to post a review.

Related products

  • What’s Black About It? + Black Still Matters | Buy the Set

    $45.00
  • Black Still Matters (In Marketing)

    $25.00

PEPPER MILLER | Recognized Market Researcher. Author. Black-American Subject Matter Expert & Thought Leader. Award-Winning Speaker. Author. Conversation Starter.

Recent Posts
  • SEPARATING FACTS VS. FICTION FOR THE BLACK COMMUNITY AND COVID-19 March 19, 2020
  • Michelle Obama’s "Becoming"​ Puts Black Americans in Context September 10, 2019
CONTACT

Address: 8928 S. Paxton Avenue
Chicago. IL 60617
Phone: (773) 562-0212

Copyright Pepper Miller 2021. All Rights Reserved.