CHICAGO SYMPHONY

MULTI-DIMENSIONAL MARKETING 

HMG won the two year project and implemented a design that included qualitative research (focus groups) and quantitative research (direct mail). Findings from both research phases provided insights and direction for the market strategy and planning.

PEPSICO

CONSUMER INSIGHTS & SEGMENTATION

Conducted massive qualitative/ quantitative study which helped develop a deeper understanding of African-American shoppers. The insights from this study were used to create targeted marketing strategies which resulted in increased sales.