START

WITH

BLACK

OUR SERVICES

We inspire a deeper understanding of Black perspectives to provide strategies that drive meaningful connections across diverse audiences and sustainable growth.

We seek first to understand.
We’ve talked with thousands of people, white, Latino, Asian, and particularly Black Americans, about their beliefs, feelings, thoughts, and usage of hundreds of products and services.
 

SERVICES & CAPABILITIES OVERVIEW

QUALITATIVE
  • Traditional and virtual  immersion discussions 

  • In-depth Interviews
  • Listening Sessions
  • Expert/Executive Interviews
  • Ethnographies
QUANTITATIVE
  • Electronic Data Collection 

  • Online surveys
  • Central location intercepts
  • Segmentation Studies
CONSULTING
  • Strategic Platform Development

  • Creative Reviews/Cultural Insights Sessions
  • Black American Insights Presentations
  • Business Ideation Workshops
  • Ad Sales Black Insights Storytelling Workshops 
The distinctive Black American historical lens helps to provides the  direction for uncovering  unique insights from various publics. We level-set brands’ understanding of Black and mainstream segments using research and insights that shift stereotypes and perceptions. When we get it right with Black Americans, we get it right with America. 
 

Black insights inspire transformative understanding, fostering equity, inclusivity, and growth for all communities.

WE ANSWER THE “WHY”

OUR SERVICES AND CAPABILITIES

Qualitative Research

Unveiling Insights Through Human Connection  

Our QUALITATIVE RESEARCH digs deeper, uncovering the often-overlooked emotional and cultural drivers. Through our expertise, we help brands build authentic connections and make informed decisions.

Immersive Discussions

(Traditional & Virtual): I create environments that encourage honest, vulnerable sharing, revealing profound consumer insights often missed by surface-level research.

In-Depth Interviews

Our skills in facilitating personal, focused conversations go beyond the surface. We delve deep to uncover unmet needs and nuanced perspectives that fuel brand growth.

Listening Sessions

We bring a trained ear to these sessions, identifying subtle but crucial insights by listening without filters or assumptions.

Expert/Executive Interviews

Our deep industry knowledge enables us to draw high-level insights from thought leaders, highlighting trends and opportunities.

Ethnographies

We immerse ourselves in Black communities, capturing the authentic, everyday realities that help brands truly understand their consumers. Deliverables can include impactful video clips and an engaging sizzle reel, bringing these insights to life in a compelling way.

OUR SERVICES AND CAPABILITIES

Cultural Insights Workshop

Empowering Brands Through Cultural Connection

Our workshops help brands, agencies, and sales teams develop compelling narratives and business solutions that align with client objectives and resonate deeply with diverse audiences, driving engagement and market success.

Black Insights Storytelling Workshops

We use Black insights to equip brands and agencies with actionable insights into American experiences. This enables them to craft authentic, impactful stories that engage and connect with diverse audiences through cultural truths.

Business Ideation Workshops

These sessions empower teams to create new products, refine strategies, and build business solutions that authentically align with the values and consumer needs. 

Ad Sales Storytelling Workshops

Designed for ad sales teams, these workshops empower participants to improve their understanding of diverse cultures and consumer expectations, enhancing their ability to engage and connect with potential clients.

OUR SERVICES AND CAPABILITIES

Business Consulting

Creative Reviews/Cultural Insights Consulting 

Too often, brands approach us for campaign evaluations after the content is fully produced. 

We collaborate with brands from the start—research, creative strategy, and script review—to ensure campaigns resonate authentically with Black American audiences.

With over two decades of experience, we provide expert guidance on scripts, storyboards, and visuals, offering constructive feedback that fosters cultural sensitivity to avoid stereotypes and enhance brand storytelling.

Our collaborative, educational approach helps creative teams integrate Black American cultural insights into campaigns, resulting in meaningful connections with other segments that drive brand loyalty and growth.

GET IN TOUCH

Ready to deep dive into Black consumer insights? Let’s talk!

CONTACT US
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from - Youtube
Vimeo
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google