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New Study and Ongoing Insights Challenge the Rush to embrace Cross Cultural Marketing
“One of the latest buzz words to enter the marketing lexicon is “cross-cultural” It paints an idealistic picture of a color blind society, one in which consumes’ similarities outweigh their differences regardless of ethnic groups.” —Is Cross Cultural An Industry Breakthrough or Threat to Ethnic Shops by Michael Bush – Advertising Age (1/31/2011)
Retailers Missing A Great Opportunity to Generate Millions in Sales, And There’s No Excuse
Can a sistah get an espresso lip pencil? That’s what I asked a fellow shopper who along with me was digging through the crowded shelves of “tawny beige” facial powders and “nude” lip pencils — colors that were the antithesis of what we were looking for, for our brown skin tones. She was looking for a pressed powder color to match her complexion. Frustrated, after carefully examining each related product and crevice, we called off the search.
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Pepper Miller, author of “Black (Still) Matters in Marketing” and President of The Hunter-Miller Group, will elevate marketer’s understanding of black women in her session at the 8th Annual M2W®– The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center. M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies.
