Hopefully, The Black Stepping Community is accepting the gravity of this fatal disease.
Unfortunately, it finally happened. COVID-19 has hit Chicago’s Black community, and specifically the Black Stepping Community.
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Honoring Michelle Obama During Women’s History Month
Becoming is everything. We know that by now. It was 2018’s number one bestselling literary work, period. Our “Forever First Lady” has sold out stadiums on her North American book tour. She was the topic of everyone’s blog and on everyone’s talkshow. While the book-release buzz has mellowed out a bit, March is about the amazingness of women’s accomplishments. I am honored to recognize Michelle Robinson Obama as an indelible part of Women’s History Month. She, just like the former First Family, is American history.
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CASE STUDY: TBT NEWS — STAYING IN THE BLACK MEDIA GAME
Black media is becoming more underground.
The revelation sucked all the air out of the room when multicultural marketing and media expert, Deborah Gray-Young delivered the news to a group of marketing professionals. Some of us sighed as if facing defeat. We’ve been living this reality – the fall-out from the divestment and divestiture of Black media by business leaders (i.e.declining ad investments, closed/bankrupt media businesses, etc.).
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Original article featured on LinkedIN
The idea of total market frustrates me. And I am not alone in this frustration.
Original article featured on LinkedIN
5 Principles to Help Business Leaders Avoid Cultural Appropriation Fiascos
• Kim Kardashian wearing cornrowed braids is cool. Kim Kardashian wearing cornrowed braids, and getting credit for making them popular, and renaming them boxer braids is not so cool. (A point of clarification, Kim neither claimed to make them popular nor did she rename them).
Black Love and Black Women Need Love Too What do the following ads have in common?
Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations.
For Black Women, Issues of Image and Self-Worth Often Focus on Hair
via Big Tent on Adage.com
When Gabby Douglas unexpectedly captured the Olympic Gold medal in gymnastics this summer, I was elated, peacock proud and genuinely happy for the 16-year-old and her family. It was all the more special for me because she is African American. Then, incredibly, followed flack from critics black and non-black about Douglas’ post-performance hairstyle!
Showing Love Is a Great Way to Reach the Black Community
While true love is not restricted by race or gender, black love, between a black man and black woman, continues to be a really big deal in the black community. Just about every February, popular black magazines focus on “Black Love.” Both Ebony and Essence’s February cover stories this year stayed true to this tradition.
New Study and Ongoing Insights Challenge the Rush to embrace Cross Cultural Marketing
“One of the latest buzz words to enter the marketing lexicon is “cross-cultural” It paints an idealistic picture of a color blind society, one in which consumes’ similarities outweigh their differences regardless of ethnic groups.” —Is Cross Cultural An Industry Breakthrough or Threat to Ethnic Shops by Michael Bush – Advertising Age (1/31/2011)
