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$23.50
African Americans have more influence on today's culture and taste than any other ethnic group in the world. What's Black About It? offers a fresh perspective on changing the views of corporate America and how they market to the African-American consumer.
This book presents historical, psychological, and cultural influences that delve far deeper into the Black experience than other ethnic marketing books which may only include a general chapter or two on Black consumers. What’s Black About It? proposes “staying in the black” and reveals the cultural buttons that fuel effective marketing to African-Americans.
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