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The idea of total market frustrates me. And I am not alone in this frustration.
There are many of us who’ve lived and built our careers in multicultural marketing, and yet, we are struggling to understand the “business” of Total Market – what Total Market (really) is and isn’t, and more importantly, how ethnic marketers and segments can win in this new era of Total Market. FORBES | ADAGE ARTICLES BY PEPPER
Books that Add Value
Elevate your understanding of the Black American consumer and increase your cultural IQ.
Pepper Miller is the expert on multi-cultural marketing and the changing dynamics of reaching and effectively communicating to the African-American audience.
Pepper cares about the “why” and that is what makes her a great consumer researcher. She is always trying to answer “why?”
Pepper is ALWAYS the right choice for your team. She will help you to understand your consumers and customers more deeply than before.