Proven Results: Our Legacy of Impact
Our Clients
We’ve worked with clients in nearly every sector to grasp, embrace, and utilize the power of Black Insights. We’ve worked with top industry leaders in consumer goods and services, food and beverage, entertainment, banking, travel, healthcare, beauty, non-profit, and government sectors because they trust our expertise and experience.
Case Studies
When Cultural Insight Becomes Trust
These outcomes came from decades of qualitative and quantitative work grounded in Black humanity—where trust is treated as a prerequisite, not a byproduct.
Chicago Symphony Orchestra
When Cultural Invitation Signals Belonging
Insight:
Many Black audiences described classical music spaces as culturally distant — places where they were unsure they belonged. At the same time, many longtime patrons expressed a desire to see broader diversity in the concert experience.
The insight revealed a shared opportunity: expanding the opportunity to how classical music could deepen connection for new audiences while enriching the experience for existing ones.
Outcome:
The Chicago Symphony Orchestra introduced the Classical Tapestry concert packages — programming that reflected broader cultural traditions and musical influences. By expanding the invitation and signaling belonging, the CSO strengthened its cultural relevance and expanded audience reach.
When people feel welcomed into the experience, culture becomes something shared — not reserved.
American Cancer Society
Trust Before Outreach
Insight: Institutional name recognition did not translate to trust, particularly among Black women.
Outcome: A community-first approach strengthened credibility, access, and connection—building trust before asking for participation.
Ulta Beauty
Beyond Representation: When Beauty Meets Cultural Reality
Insight:
Black women surfaced a reality that resonated across multicultural consumers: beauty shopping often required extra effort to find products that truly matched their skin tone and hair needs. Testing multiple products in-store or purchasing higher-priced options was common.
As the insight broadened, Hispanic and Asian women echoed similar frustrations — revealing a larger gap in how the beauty industry had historically served women of color.
The lesson was clear: representation alone wasn’t enough. Product relevance and credibility mattered just as much.
Outcome:
The insights reinforced the importance of cultural credibility in beauty retail. By expanding product offerings that better serve diverse skin tones and hair textures — and supporting emerging brands already trusted within multicultural communities — Ulta strengthened its relevance and trust with women of color while expanding its appeal across the broader beauty market.
When women feel seen in both product and representation, beauty becomes a place of trust — not trial and error.
PepsiCo
Cultural Segmentation Unlocks Growth
Insight:
Health and wellness motivations among Black American consumers are not monolithic—and traditional demographic or category lenses often miss the deeper drivers of behavior.
Meaningful growth required understanding mindsets, lived context, and real shopping behavior—not just stated attitudes.
Outcome:
The work delivered a statistically projectable set of cultural insights and health-and-wellness segments that clarified PepsiCo’s most viable growth opportunities across multicultural and mainstream audiences.
Actionable mindset and shopper behavior segmentation—brought to life through ethnographies and in-home storytelling—equipped marketing and retail teams with clearer direction, sharper targeting, and a strategy grounded in real-world behavior.
When brands understand the cultural context behind behavior, insight becomes strategy—and strategy becomes growth.
