#blackstillmatters
Pepper Miller doesn’t want to sell you on the Black consumer; she wants to elevate your understanding of Black America – to increase your cultural IQ.
“This book is improving personal and professional perceptions of the African-American consumer. Miller offers a deeper and more intimate look at the evolving concept of what it means to be Black, creating a mosaic picture of Black America where many marketers are not fully aware of.”
Through an honest discussion, Miller walks you towards a better understanding of how Black Still Matters. You’ll be introduced to honest insights into Black America, filling in the gaps that many corporations have about Black America. Miller offers a deeper and more intimate look at the evolving concept of what it means to be Black, creating a mosaic picture of Black America where many marketers are not fully aware of, with insights like:
“Black Still Matters” is a powerful and sobering testimony to the still untapped “gold mine” in the African-American culture...
If What’s Black About It were the old testament of must have books on African American marketing, “Black Still Matters in Marketing" is the new.
Pepper has done it again. This book captures the essence of Black marketing perspectives in modern day America in an insightful and straight to the point fashion.
You won’t want to stop reading this book. Successful marketing in the 21st century must go beyond what we used to call the mainstream.